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Also available in
PowerPoint
format.
For sales flyer in MS Word, click
here. |
Why aren’t Google and Yahoo enough?
- Approximately 60 to 90% of the information on the Internet cannot
be directly found by using either Google or Yahoo. In
Chapter 2 (see below) of your e-tool (downloaded using
the
instructions provided on this site), you will be
shown how to search for a search engine/tool, or to use
another of our e-tools, namely, the
Search
Tool Guide.
- Another problem is that these search engines/tools
generally provide different answers to your queries,
sorted in very different ways. They have many
different search interfaces for specialty searches,
many of which are unfamiliar to searchers.
- Finding potentially good sources of
information on the Web is often only one part of the
problem. The other is how to sift through and organize
numerous findings. Again, your e-tool can help you find
and use the appropriate search engine/tool for these
kinds of activities.
How does my e-tool help me to see which other search
engines/tools will be most helpful in solving your
particular search problem?
Think of the electronic edition of our book
and this website as your "e-tools." Then read the
following FAQ's to understand how you can use them right
away to improve your searches.
One way to do it using your e-tool is to make use of its
Features Control Center. This hyperlinking hub inside
your downloaded e-tool PDF file shows the various kinds of
functions or methods search engines or tools have. By clicking in one
direction out of this hub, you can find out which particular
search engines/tools featured in the e-tool have the kinds
of abilities you might need to find your information or to
sift through and organize your findings. By clicking on the
links in the other direction, you can locate definitions of
each search tool function.
For additional information, go to the
Search Tool
Guide.
Some Navigation Tips for the e-Book:
-
Use Acrobat's left Bookmarks tab,
along with the book Table of Contents. Open the Bookmarks tab by
clicking it on the far left of your screen.
-
To assist you in using the hyperlinks
embedded in pages, activate the Acrobat navigation toolbar to obtain
the forward and back icons; or, press Alt key and left or right
arrow keys — Alt ←
(move backward);
Alt → (move forward).
Internet connection is required to use external Internet book
hyperlinks. |
How do I find basic information and explanations in my
e-tool?
Use the
Table of Contents, or do a search within the e-tool
file. To do a search inside the file with Acrobat Reader,
click the toolbar binoculars icon, or choose “Search” from
the “Edit” pull-down menu.
How do I know what search words to use?
Open and then use the left tab in Acrobat Reader (which
you can install for free from
www.adobe.com) to branch to the Basic Search Strategies
section of Chapter 2: Search Tools and Strategies. That
section tells you how to:
- Formulate your search words for any one search
engine/tool.
- Sift through voluminous findings after doing a
search in the context of a substantial research project.
Strategies for selecting the appropriate search
engine/tool are also in this section.
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For sales flyer in MS Word, click
here. |
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Anyone interested in
improving their search skills. interested in improving their
search skills, tools, or overall knowledge. Although written for
the beginner, even skilled searchers have plenty to learn:
- More search strategies and tips.
- Search engine quirks.
- How Copernic Agent
works.
More details, including applicability to users other than
searchers:
Target
Audiences. |
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Problem: Can’t find what you want ─ or
finding too much information that doesn’t answer
your question? Solution: Effective Internet Search will increase
your knowledge and understanding of Internet searching, helping
you to find information more effectively and efficiently,
and help you understand your search tools better.
80% of the cyber world uses the Internet without
formal training … Self-taught users miss out
on so many Internet experiences because they do
not know the full scope of available choices.
[Paul Gil, The Frustrations of Not Understanding
the Internet, 2004]
Problem: Need to systematically and
efficiently check out an overwhelming number of
potentially good findings. Solution: This
book is quite unique in that it demonstrates certain
methods and tools in this area. More details:
User
Benefits. |
Google and Yahoo
— what else do I need to know about
them?
Given that time is money, web searching can be
a very expensive proposition. Even with the best
search technology, the usefulness of search results
will be dependent upon the searcher’s ability to use
the technology effectively. [Wendy Lucas and Heikki
Topi, “Training for Web Search: Will it get you in
shape?”, Journal of the American Society for
Information Science and Technology, July 2004]
Problem: Ignoring the advanced features of
Google and Yahoo? Don’t understand the key
differences between them, including:
- Their data sources.
- How they display and rank their findings.
- How they help you to refine your search,
sift through results, keep track of your search
history, etc.
Solution: This book clearly and thoroughly
explains these advanced features. |
Our customers tell us that no one is doing
a very good job with search right now. Our own
internal data indicates that 50 percent of
search questions go unanswered. [Lisa
Gurry, MSN director, Associated Press, March 22,
2004]
Problem: Are there certain
kinds of search tasks that Google and
Yahoo do not carry out at all or not as
well as you might like? Examples:
- using different ways or varying the order of showing results;
- clustering of results into dynamically
produced topic categories; and
- post-processing of findings: such as handling and
organizing results of searches already
collected.
Solution: This book provides tables that
allow you to compare what different search engines
can or cannot do. In particular, it allows you to
easily compare the various featured search engines,
including Yahoo's AlltheWeb and AltaVista, Copernic Agent, Google, and MSN
Search. (Yahoo proper, its main search engine, will
likely be added to this book at some point.)
Problem: Not finding the
information you need? This may be
because up to about 90% of the
information on the Internet cannot be
found by using either Google or Yahoo,
or any of the mainstream search engines
(Google, Yahoo, MSN Search, and Ask
Jeeves) ─ at least not in their normally
used fashion.Solution: In such cases, this book will
help you to choose the best search tool for the job,
part of which involves using our free web-based Search Tool
Guide, hosted at:
http://toolguide.searchhelpcenter.com.
Problem: Are different search
engines providing different answers to
your queries? This is because they use
different catalogs and indices to find
information, and different ways of
ranking their results. To obtain
comprehensive information, you need to
search using both Google and
Yahoo, plus other mainstream search
engines, namely, MSN Search and Ask
Jeeves. Or, using meta search engines
might be the best route for you.Solution: This book will make you more familiar with all of
these. |
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This book:
- Explains certain essential underlying ideas
about e-searching that all other books on the
subject seem to take for granted. So, this is
the book you want if you are not already a
reference librarian or the like. This is the
best book for a real beginner, and also has
plenty to offer the expert.
- Is the first book to cover topics like
sifting through and annotating results, keeping
search histories, sharing search results, etc.
- Covers our featured search engines
to a degree of detail (from a searcher's
perspective) not seen elsewhere. This includes
thoroughly explaining the complex Copernic Agent
Professional application, and covering the
latest details of the new MSN Search.
- Organizes the subject such that any search
engine’s details can be completely presented
using the same organization. Thus, new search
engines can easily be added to the book.
- Is both a reference manual and a
concepts book. Use it at the level of detail you
need:
- The concepts, in the chapters, occupy
the first 3/8ths of the book,
themselves accompanied by many examples.
- The featured search engine details are
in the rest, our Reference Manual.
- The Features Control Center, a hub
section between the chapters and the
Reference Manual, makes it easy to
cross-reference concepts with implementation
details, particularly in the e-book format
(see below).
- Always reflects the latest changes in search
engines. This is because we are able to keep
even the printed book realistically up-to-date
by using a print-on-demand technology.
See the
Book Updates
page on this site for an ongoing
chronological list of basic changes to the book made or planned.
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There is no difference in content between the two
formats.
We believe that our
e-book
is an excellent example of how to use the electronic format. As
well as internal networks and links, the book hyperlinks
directly to the Web. With Acrobat Reader, you can also play the
book out loud, i.e., listen to it.
The e-book enhances the hardcopy by having
active, visible hyperlinks, allowing you to do
lookups internally within the book or out to the
Internet.
One of the major link networks involves the
Search Engine Features Control Center, already
mentioned above. The electronic links in this table
enable you to easily investigate and compare
hundreds of search engine features.
More details:
Search
Engine Features Control Center.
Note: You cannot print or copy text from the
e-book. Nor can you use it other than on the
computer to which you downloaded it. This is done to
protect our copyright. Thus, purchasing both book
formats is recommended. For prices, see our
Buy the Book page.
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Refer to our
Book
Awards-Reviews page for reviews.
We were recently most highly recommended by Pandia Search
Central, one of the most credible search engine
sites on the Internet. As stated by their reviewer:
The amount of information is staggering.
There are chapters covering search tools and
strategies, search query basics, search
examples, and advanced search interfaces.
However, the text never gets too complicated,
and the book will benefit both professional
researchers and web search beginners.
The ... Reference Manual is just as
important as the regular chapters, as it lists
the search features and parameters of the search
engines covered and gives examples on how to use
their search form interfaces.
There is also a large number of external
references and links.
... The best option is to buy the
printed book as well as the e-book. You can then
use the e-book as a reference tool, and get the
best out of the hyperlinks found in the e-book.
TechBooks also
reviewed the book, and commented basically only on
its design. Their point was that it didn’t look too
great in print, and had too much the appearance of a
website. We have restyled our book since, to have
the conventional look of a printed book. Since doing
that, we don’t get that critique. |
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